We (Daft Punk) told audiences about Get Lucky with these iconic, old school marketing strategies like billboards and TV commercials, but ultimately all of those things came through the digital pipeline.” The marketing, he says, became an interaction between cultural media, “almost a duet between the offline and the online. Daft Punk’s ‘Get Lucky’: How to Build the Song of the Summer via Business Week June 28, 2013 6 notes Filed under: daft punk get lucky Music business music marketing marketing o2o media tv commercials businessweek quote . mileshigh liked this epikmusik liked this bfmjazz liked this tshfkym liked this tshfkym reblogged this from prtlblog prtlblog posted this View the discussion thread.